1. Student Obsession
2. Results Oriented
3. Long-Term Thinking
4. Fearless Bets
5. Deep-Rooted Transparency
6. Lean, Agile, & Frugal (Obstacles Create Ingenuity)
7. Ferociously Elevated Values (We Will Always Strive To Reach Perfection)
8. The Success Of Our Clients Is Above All Else
9. Results Focused Marketing (Problems Create Solutions)
10. Business Is Designed To Solve Problems Not Make Money (Money Is The By Product)
11. Compromising Is Out Of The Question
12. Simplicity (More With Less)
13. Focus & Discipline Are Supreme (Achieve More By Doing Less)
14. Truth Will Dissolve All Beliefs, Assumptions, & Opinions
15. Always Reason By Starting With The Most Fundamental Elements
16. Take Actions And Make Decisions As If You Own It
17. There Is Not Top, No One Way, & No True Authority (Everything Is Nothing)
18. You’re Either ALL IN or ALL OUT (The Light Is Either On Or Off)