How we got here
First ⏤ The stimulus
I (Mike Gowans) didn't want to be broke. Every job I had didn't feel right, didn't make me happy, and I wanted to do more with my life. So I dropped out of college, moved into my friend's warehouse where he ran his nutraceutical business and where I got my real education in how to grow a business. From 2004 until 2007 I had many attempts at business that always ended with a crash and boom. I was trying to come up with "great ideas" instead of figuring out what the market wanted and giving it to them. After learning that crucial piece of advice I started looking for problems to solve. The internet was pretty fresh at that time and businesses needed customers. So I focused everything on how to get customers using the internet. That's when my marketing services business started.
Second ⏤ My "services business" hit a ceiling fast
I helped businesses in-person get customers using the internet with websites, funnels, SEO, Google Ads, Facebook Ads, and email automation. My clients business would grow, I was making more money, and for me to sign on new clients was pretty simple — the challenge I ran into was, I could only do so much and my business/money hit a ceiling fast. My time and energy were maxed out. I hired a few team members to handle some of the load, and we became an “marketing agency,” but it was hard to provide quality results, manage all the different niches, and turn a profit that kept me motivated. I found out real quick that running a services business the way I was doing it didn't work.
Third ⏤ Focused mixture of online course + live virtual coaching
Fourth ⏤ Getting hyper-focused on helping martial arts business owners
Once I discovered this model I was trying to take on anybody and everyone that needed customers. We started growing, I leased a second office location and we had clients in over 50+ different industries. We started making more money than we every thought was possible. We were spending more on ads in a single day then I used to make in a couple months with my business before. The types of clients we had were some of the best in their industry. But the stress from all the different industries, learning how to work with multiple business model types was literally killing me mentally and physically. To everyone else I was "crushing it" or having real success. To me I was miserable, my health was suffering, things were crazy, and our spending was out of control causing profits to suffer tremendously. So I thought: "What if I focused on a single niche, mastered that, and simplified?" The next day I was visiting my Grandpa's farm when I saw the picture of me doing the splits when I was in Karate. I said to myself, "I've never looked into the martial arts industry, I loved martial arts, and I love what it stands for!"
Fifth ⏤ MartialArtsGrowth.com was born, happiness was instant, and we discovered "more with less"
I was done stressing out over all the industries, business models, and trying to dial in all the different systems, working many nights without sleep, and my family was worried about my health. I looked into the martial arts industry and realized there was a serious problem. Their marketing process was stuck in the 70's, school owners desperately needed students, and they needed an expert in the new ways of growing a martial arts business. That's when we started MartialArtsGrowth.com. We focused on helping martial arts schools get more students by doing less using the internet. Life when from chaotic too simple. We taught them how to get more profits without adding more work. We discovered what "more with less" actually meant. We started getting: More expertise. More results for our clients. More profits. More time-freedom ⏤ but at the same time ⏤ our clients had less overhead. Less marketing tech stress. Less time-wasted. Less confusion. From 2017 to 2020 we would test, analyze, research, optimize, and finally dial-in a powerful simple system that shows martial arts business owners how to build a stressless "7-Figure Dojo", we continue to focus and strive to perfect it more each day. We practice what we teach, and not only are the clients having success but we are too, and everyone is happy!